Five tiers of marketing, working together, around the clock.

Most agencies pick one channel and call it a strategy. We run five — interlocked — so you show up everywhere a homeowner is making a buying decision. Then AI takes the leads and doesn't sleep.

Layer 01 / Search

Hyper-targeted Google Ads.

Built around the exact keywords homeowners use to find your trade in your city — never the generic, expensive ones that drain budgets.

  • City + service keyword combinations ("roof replacement Hamilton")
  • Aggressive negative keyword lists to filter out DIY and job-seekers
  • Smart Bidding (Target CPA / Maximize Conversions) tied to lead actions
  • Geo-targeting + device bid adjustments for mobile-heavy traffic
90%
Of homeowners search online before hiring a contractor
Higher conversion than untargeted display ads
10
Business days from kickoff to first qualified leads
70%
Of trade traffic comes from mobile devices
1s
Page load target — every extra second cuts conversion
1
Goal per page — capture a lead
Layer 02 / Convert

Conversion-optimized landing pages.

Your general website was built to inform. Our landing pages exist for one reason: turn ad clicks into form fills and phone calls. Built per trade, per city.

  • Headline that matches the ad — no bait and switch
  • Click-to-call button above the fold for mobile traffic
  • Trust signals: reviews, certifications, local photos
  • Hosted, monitored, A/B tested — not bolted onto your existing site
Layer 03 / Dominate

Google Business Profile dominance.

The 'Local Pack' (the map results at the top of Google) is free real estate — most contractors leave it empty. We weaponize it.

  • Profile fully built out, optimized weekly with new posts
  • Review solicitation automation post-job, plus public response strategy
  • Google Local Services Ads with the 'Google Guaranteed' badge (Growth tier and up)
  • Citation building and NAP consistency across local directories
Visibility lift from a fully optimized GBP profile
Free
Cost per click from the local map pack
5★
Average review score with our automated request flow
85%
Of website visitors leave without converting on first visit
More likely to convert after seeing retargeting ads
$0.30
Average cost per retargeting impression on Meta
Layer 04 / Reach

Meta retargeting + brand reach.

Search captures intent, but most homeowners aren't ready to buy on the first visit. Meta keeps you in front of them on Facebook and Instagram until they are.

  • Pixel-based retargeting of every site visitor for 30 days
  • Creative refreshed monthly — video, photo, before/after carousels
  • Local awareness campaigns by zip code and homeowner demographics
  • Brand reinforcement so your name is the one they remember
Layer 05 / Close

AI lead nurture — 24/7, instant.

This is where TradeFlow leaves the competition behind. Every lead gets an SMS in 60 seconds — even at 2am — from an AI agent that introduces you, qualifies the project, and books a site visit.

  • 60-second SMS response window — proven to lift contact rates 2-5×
  • AI pre-qualifies: project type, timeline, budget, residence vs rental
  • Direct calendar integration — books site visits without you lifting a finger
  • 14-day automated drip for non-responders — 5 SMS + email touches
60s
Average response time, day or night
More leads contacted vs. no automation
80%
Of sales need 5+ follow-ups — most contractors stop after one
The AI Brain

Inside the lead lifecycle automation.

From the moment a homeowner submits a form to the moment they're booked on your calendar, the AI is doing the work — so you can stay on the job site.

0–60 seconds
Instant SMS + email
"Hi [Name], thanks for reaching out to [Company]! Confirming we got your request for [service] in [city]. Can you share more about your project?"
1–10 minutes
AI pre-qualification
Structured SMS conversation gathers project type, address, residence vs rental, timeline, and rough budget. Logged automatically.
10–30 minutes
Appointment booking
"Great — [Contractor Name] has availability [Day] at [Time]. Which works better for a quick visit?" Direct Calendly / GHL calendar integration.
Days 1–14
14-day drip nurture
Non-responders get a sequenced 5-touch SMS + email follow-up — including social proof, education, and a final urgency close.
How we communicate

Three pillars behind every word we write.

For your campaigns and for our own. Trades work is relationship-driven and BS-detectors are finely tuned — so we keep it straight.

01

Results, not promises

Lead with specific, quantifiable outcomes. "47 leads in 30 days." "22× return on ad spend." Numbers build credibility.

02

You're the hero, not us

You're the expert tradesperson who delivers amazing work. Our job is simply to make the phone ring. We never overshadow the client.

03

Trust through transparency

Show pricing. Explain the process. No long contracts. No hidden fees. The trades world rewards straight talk over agency jargon.

Ready to see what this looks like for your business?

Tell us your trade and city. Within 24 hours we send a free audit showing exactly where you're losing leads to competitors today.